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To create an enhanced personalized experience, features were introduced and tested with a focus on component reusability and scalability. 
Content Nudge:
A re-introduction to the content picker. the content picker is first introduce to users upon account creation, with initial low-engagement with theories that it could be too soon to bring up this ask upfront and to instead let users engage with it at a later time in the experience, the content nudge serves as a friendly reminder that content can be tailored and filtered to create a better experience.
No content in 'My List'
No content in 'My List'
Low 'My List' Conten
Low 'My List' Conten
No content in 'My List'
No content in 'My List'
Revisiting a flow to reach a content picker
Revisiting a flow to reach a content picker
Introducing a highlight to capture and engage with My List
Introducing a highlight to capture and engage with My List

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