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To create an enhanced personalized experience, features were introduced and tested with a focus on component reusability and scalability.

Content Nudge:
A re-introduction to the content picker. the content picker is first introduce to users upon account creation, with initial low-engagement with theories that it could be too soon to bring up this ask upfront and to instead let users engage with it at a later time in the experience, the content nudge serves as a friendly reminder that content can be tailored and filtered to create a better experience.



No content in 'My List'

Low 'My List' Conten

No content in 'My List'

Revisiting a flow to reach a content picker
