For this Project, Nike wanted to explore creative ways to entice users to shop. we explored options to find individual items as well as took to UGC and influencer culture.
We considered the impact various scroll interactions would have on creating a dynamic shopping experience, as well as the impact that Influencers have in the world of streetwear.
The project was approached not only for THE NIKE RETAIL APP AND WEBSITE BUT ALSO TO TAKE SHAPE IN OTHER APPS OF THE NIKE ECOSYSTEM SUCH AS THE SNKRS APP.
As a means of presentation, this work needed to come to life a bit more than what 2D files could convey, hence this project took on a lot more life in the form of code-based prototypes in iOS and web. These videos are glimpses of the prototyping work that went into company-wide presentations as well as work that carried into user testing.
